The Decision Network
for Sport
Fair Ref AI is a real-time AI referee assistant for amateur football. 4 cameras, computer vision, objective decisions in under 3 seconds. The referee stays in control. Always.
Amateur football
deserves better
Every week 1.2 million Dutch people play amateur football. They pay dues, train hard and want fair games. In practice they get subjective decisions, escalating disputes and a chronic shortage of referees.
Subjective decisions
Referees miss on average 12% of all close calls and offside situations — not from unwillingness, but from physical limits.
Escalating conflicts
An average of 8.4 conflicts per amateur match. Players, coaches and parents contest every doubtful decision.
No video evidence
When disputes arise there is zero objective evidence. The referee's decision is law. However wrong it may be.
Referee shortage
The Netherlands has a shortage of 2,000+ referees. More and more matches are played without or with inexperienced officials.
Based on KNVB Knowledge Centre research and our own field tests. One objective decision makes the difference.
From camera to
decision in 3 seconds
Not an IT project. No technical knowledge required. Install, plug in, and the system works. Match after match.
Install once
Four cameras around the pitch. Installed in an afternoon. After that, you never have to do anything again.
The system sees everything
From kick-off to the final minute. Every situation analysed. Objective. Without opinion.
Decision in < 3 seconds
The referee gets a signal. On their watch, through the speaker, or on the scoreboard. Including confidence score. They decide.
See it live in action
Play scenarios: goal, offside, handball. See how Fair Ref AI decides in real time. Or start an automatic 60-second match.
View the demoFootball is emotion.
We correct that emotion.
Every week something explodes on an amateur pitch. Not because people are bad, but because a contested decision without objective evidence is a spark in a powder keg. Fair Ref AI takes the spark away. No debate about what the referee saw. Only what the cameras saw.
Pay for what
you need
One-off hardware install. Cancel monthly. No lock-in.
- 1 pitch coverage
- All AI decisions (V1)
- 7-day video archive
- Referee dashboard
- Speaker output
- Multiple pitches
- Club portal
- White-label
- Up to 3 pitches
- All AI decisions (V1)
- 30-day video archive
- Referee dashboard
- Speaker output
- Team statistics
- Club portal
- White-label
- Unlimited pitches
- All AI decisions (V1 + V2)
- Unlimited video archive
- Referee dashboard
- Speaker output
- White-label option
- League portal
- Dedicated support
Built by a
footballer. Driven
by fairness.
Fair-Ref AI was born out of frustration. As a footballer I've seen too many times how a doubtful decision can ruin a match, or even an entire season. As a technologist I know this is solvable.
The technology exists. Computer vision, skeletal tracking and goal line detection have been used in professional sport for years. We bring that technology to the 2,650+ amateur clubs in the Netherlands that deserve it.
Objective, traceable and contestable decisions for everyone on the pitch.
Professional VAR technology at a fraction of the professional cost.
Evidence visible to all involved: players, coaches, referees and parents.
Fewer conflicts, more enjoyment, and a structural solution to the referee shortage.
Rutger van Beek
15+ years experience in tech and innovation. CEO of Bagpoint, previously at Booking.com and Achmea Impact Ventures. Footballer, entrepreneur and convinced that technology can make amateur sport fairer.
Become Pilot Partner
We're starting with a limited number of pilot clubs across the Netherlands. Sign up and we'll be in touch within 2 working days.